Useful Information 30/07/20

Blackbaud Data Breach
Many third sector organisations across the UK have been affected by a data breach incident with cloud computing provider Blackbaud.  Blackbaud have contacted all their customers who are affected, but this highlights the need for good cyber security. The National Cyber Security Centre have produced some cyber security guidance for charities:  – toolkit to improve your cyber security, especially for smaller charities or – useful toolkit for boards (may be more relevant to larger charities)

Read the full BBC story about the Blackbaud data breach here.

Cumbria Health on Call (CHoc) Attend Anywhere Event – 7 August, 10am – 11.30am
This is a free event specifically for charities and social enterprises.  It is an online open introduction into the Attend Anywhere video platform, which provides a secure method for carrying out video consultations with clients/patients.  The event will feature guest speakers who currently use the system. For more details click here. Email: / tel: 01228 514830.

Lessons from lockdown: Four content types that users really engage with
Many organisations saw their social media engagement soar through lockdown and are keen to try and maintain that level of engagement as we go through this next phase. This article – although primarily aimed at businesses – is worth reading to give you some ideas of how you would like to engage and what your audience may respond to. Keep checking those analytics too and don’t be afraid to try something new! Click here to read the article.

How to conduct a social media audit
Audit sounds like a scary word, however in this instance it really isn’t. An audit of your social media accounts helps to understand what’s happening on each network. You’ll be able to spot at a glance:

  • what’s working and what’s not
  • which outdated profiles you need to revive, re-purpose, or shut down
  • new opportunities to grow and engage your audience

There’s even a free template to help you. Click here for all the details.

17 creative social media marketing ideas to energize your online presence
Red Website Design have put together an infographic to give you some ideas on how to create engaging social media content. Anyone who is in charge of an organisation’s social media account will know the feeling of trying to come up with something new and exciting to engage followers. So it’s always nice when someone gives you a nudge in the right direction. Click here to view the infographic.

Social media activism tips
This handy blog from the folks at Hootsuite gives you ’10 tips for using social media to show genuine support for a cause’. Social media activism has been part of a voluntary sector organisation’s communication strategy for a while now – but it is worth evaluating how you use social media to promote the issues you stand for and that are important to you. This includes pausing, reviewing, listening, choosing the right tone and being clear. Click here for the full list.

How to manage personal social media interaction for health during stressful times
There’s a lot of stressful information to process right now, with various, significant events taking up a major portion of our mind space at different times. This helpful article talks through how to spot if social media is adding to your stress and choices you can make to reduce stress and improve your mental health. Click here for the full article.

Free Webinar from Charity Digital
Creating Stories & Content in Adobe Creative Cloud 30 July 2020  at 13:00 – 14:00 on Zoom
Adobe Creative Cloud is a collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX and more. Now you can take your ideas to new places with Photoshop on the iPad, draw and paint with Fresco and design for 3D and AR. But the question is, where do you start and how do you start?  In this webinar Adobe Solution Consultant, Matthew Mifsud, will take you on a tour around Adobe Creative Cloud for visual storytelling and user-friendly content creation. With a focus on “Creativity for all” this will be an entry-level session showcasing how to get started on producing outstanding creative assets for your next campaign.  Click here for more information.

Directory for Social Change (DSC) – Free Zoom Events
Charities are navigating serious challenges relating to COVID-19 but also other long-term problems such as racial inequality and racism not just in society but within our own sector.  To help you meet these head-on, DSC are running a new series of free DSC Zoom Talks, on topics ranging from dealing with racism, to how to set up your office in the new environment, to getting your board communication right:
Racism: Not in our sector? – Wednesday 12 August
The Covid Crisis CEO: How to get it right – Wednesday 19 August
The do’s and don’ts of successful board – executive communication during the crisis – Monday 24 August
The end of the office as we know it? – Wednesday 26 August